I’m building

Develop your venture

For founders turning an idea into a proposition people understand and a business they can test, improve and prepare to launch.

A founder stacking building blocks beside plans and a laptop
What this helps with

Move from assumptions to a clearer proposition.

  • Define the customer, their problem and the outcome your venture creates.
  • Test demand and record evidence before committing too much time or money.
  • Shape the business model, routes to market and practical launch priorities.
  • Keep the venture profile, pitch and next actions aligned as your thinking changes.
What is available

Build with the tools already in place.

Use the journal for thinking, Venture Pitch for your venture profile and pitch, and the founder workspace to organise the information behind the business.

Venture Forge journal

Capture ideas, questions, discoveries and reflections, then keep one clear next step and its history.

Venture Forge is £99 per year, billed annually.

Venture Pitch

Create your founder and venture profiles, develop your pitch and receive an initial readiness snapshot.

Venture Pitch is the free founder plan.

Founder workspace

Complete the structured business profile covering proposition, customers, model, traction, team and support needs.

How to progress

A clear next step.

  1. Step 1

    Create your founder account

    Registration takes you into the existing founder onboarding journey.

  2. Step 2

    Describe the venture

    Build the profile and pitch from what you know now; return as evidence improves.

  3. Step 3

    Choose the next test

    Use the journal and workspace to turn gaps into a practical next action.